Why Your Copywriting Portfolio Should Do the Selling

A lot of talented copywriters wonder how to start commanding those higher paying rates they hear so much about. But have blank stares when I ask about their portfolio.

If you want to score premium projects, let me save you some trouble — your portfolio should do the selling before you ever even hop on a discovery sales call!

Yes, professional writing skills are critical. But what really positions you from amateur to a pro copywriter is showing off PROOF that you can deliver on your word.

An impressive portfolio is your secret sales weapon for higher rates. Here’s why…

It “Shows” Instead of “Tells”

Anyone can talk themselves up with empty promises.

But a portfolio physically DISPLAYS your skills and offerings in action. No questions about what you provide.

Feature real samples tailored to your niche so prospects instantly understand and value your exact transformation process.

Filters Prospects

A focused portfolio filters time-wasters immediately. If website copy and email sequences are shown, random requests for Facebook ads get ignored without wasted effort explaining why that’s not you.

Feature ONLY niche-specific samples to attract great fits who want what you specialize in. This saves tons of pointless back and forth.

Manages Expectations Clearly

There’s immense power in SHOWCASING the level of work and effort that goes into your process. Prospects grasp the scope, timing and investment needs quickly when seeing past projects.

Get clear upfront about your process you take clients through so there’s not miscommunication down the road.

Boosts Perceived Value Through the Roof

Most importantly — displaying case after case of successful outcomes, glowing testimonials and clear transformations makes justifying higher prices a piece of cake.

You rapidly move from the theoretical “trust me, I can help!” to “Of course she earns top dollar, just look at all she delivers!”

Time to get that portfolio into shape!