The #1 Strategy to Charge More as a Copywriter

I talk with a lot of copywriters looking to boost their rates. But when I ask about their process, I usually get a blank stare back.

Most focus only on building writing skills — not positioning themselves as true service professionals.

If you want to earn what you deserve, let me save you some trouble — developing a clear content creation PROCESS that you can explain and guide clients through is critical.

Yes, you still need stellar writing abilities. But that expertise alone doesn’t command top dollar.

What transforms the perception of value and new copywriters from pro copywriters is having a consistent STRATEGY behind your copywriting.

I know it sounds intimidating! But having an established process actually gives you MORE confidence when selling yourself and allows you to stay in control of projects to get better outcomes.

Here’s why it’s the #1 strategy for increasing your rates:

Clients Will Invest More in Proven Processes

When you showcase a clear roadmap for delivering results from beginning to end, clients perceive real substance and trust your abilities more. Even if it’s just a simple 3-step overview.

They pay for the INSIDE look behind the “magic” — peace of mind knowing there’s a clear path versus crossing fingers you’re the right fit.

Discovery Calls Go From Nerve-Wracking to Fun

Ever bomb a sales discovery call feeling unprepared? Me too in my early days!

Now discovery conversations with leads are enjoyable because I have rock-solid PROCESS to discuss.

I easily lead prospects step-by-step through my approach instead of just asking questions and taking orders.

More Control Over Outcomes + Time

Following set frameworks with each project means less uncertainty about scopes, schedules, or stress about what’s next. I don’t have to constantly reinvent my offering.

I can also adapt when obstacles arise since the process is second nature. And who doesn’t like finishing faster instead of dragging out a project?

Boosts Confidence = Higher Rates

Most importantly, walking prospects through your process — from first call to final delivery — instills serious confidence.

You OWN the space as an expert guide! Higher pricing feels natural (and even justified) when clients clearly grasp the immense value being provided from start to finish.

Time to get OUT of the headspace that brilliant writing is all that matters.

Of course talent is critical, but you’re running a business. And positioning yourself professionally with a proven process means you deliver a great result and get paid accordingly.