Medium

Lisa Cumes

Lisa Cumes

·

May 27, 2025

4 Reasons Your Website Is Losing You Customers

2020 was a bit of a “plot twist” in our lives, don’t you think?

4 Reasons Your Website Is Losing You Customers

Lisa Cumes

·

May 13, 2025

4 Words You should Replace in Your Marketing

Marketing is more than clever hashtags, cute photos and beautiful color palettes.

4 Words You should Replace in Your Marketing

Lisa Cumes

·

Apr 29, 2025

5 Reasons You Should Not Write Your Own Website Copy

When you’re a small business owner or a startup, you end up wearing many hats. Oftentimes that includes being in charge of your website or…

5 Reasons You Should Not Write Your Own Website Copy

Lisa Cumes

·

Apr 16, 2025

Minimum Viable Information

How much information is enough? Enough to persuade someone to contact you, or purchase from you? Or just believe what you say?

Minimum Viable Information

Lisa Cumes

·

Apr 1, 2025

3 Crucial Steps To Consider When Building Your Brand

It’s never been a better time to start a business, or develop your personal brand. The internet makes it easy for anyone who has a product…

Lisa Cumes

·

Mar 3, 2025

Why Startups Need Stories More Than Ever

Everyone loves stories. Good ones anyway that jab, jab, jab along the way and then finish with a powerful right hook (thanks Gary V). All…

Why Startups Need Stories More Than Ever

Lisa Cumes

·

Mar 3, 2025

The Difference Between Branding and Marketing…and Why Telling Better Stories Changes Everything

Branding and marketing have finally detached from the hip. Too often businesses lumped them together as if they were the same thing, and…

The Difference Between Branding and Marketing…and Why Telling Better Stories Changes Everything

Lisa Cumes

·

Apr 25, 2024

End the Pricing Struggle With 3-Tier Pricing

Are you tired of the constant struggle over pricing and proposals? Or maybe you find yourself stuck in the hourly rate trap or undervaluing…

End the Pricing Struggle With 3-Tier Pricing

Lisa Cumes

·

Apr 18, 2024

How to Turn Upwork Clients Into Your Ideal Clients

It’s common to dream of working with the perfect client — someone who understands your value, communicates clearly, and appreciates your…

How to Turn Upwork Clients Into Your Ideal Clients

Lisa Cumes

·

Mar 25, 2024

The Secret to Landing More Clients: Give Away Your Best Advice for Free

There’s a secret strategy not many freelancers are willing to try that helps them land more clients. It’s giving away your best advice for…

The Secret to Landing More Clients: Give Away Your Best Advice for Free

Lisa Cumes

Lisa Cumes

Brand Strategist and Copywriter - I help clients get clear on their message and write copy for websites, sales pages, lead magnets and emails.

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech