Jul 198 Elements for WireframesWe all know that wireframes play a crucial role in web design, providing a blueprint for the structure and layout of a website. But, as a copywriter, understanding how to create effective wireframes can significantly enhance your ability to deliver professional and engaging content. …Wireframe4 min readWireframe4 min read
Jul 9How to take time off your business and create a paid waitlist of clientsSo, how do you take a month off from your business? There are 4 options… I just got back from a month away with my kids traveling through Europe. A few questions came through asking if I was working while away, or really taking a break. And, if I’m taking a break, how can I afford not to work for a month? Here are 4…Remote Work4 min readRemote Work4 min read
May 11Simple Steps To Get Started With Any Copywriting ClientGetting started with a new copywriting client can be very exciting. Who doesn’t love the freshness of taking big ideas and bringing them to life on a website, email campaign or social media? Before you get too far in the process, I want to caution you to ask a few…Copywriting5 min readCopywriting5 min read
Apr 43 Critical Questions To Ask Before You Start CopywritingMany copywriters struggle to help their clients find clarity. You can help your client and yourself write really powerful and emotional copy by beginning with the end in mind. There are 3 critical questions you need your client to answer before you can write any of the words. …Copywriting3 min readCopywriting3 min read
Jul 19, 2022An open letter to aspiring course creators3 Critical Elements to Launching A Brand, Program or New Offer. Plus 2 Nice To Haves… I’ve been surprised and somewhat overwhelmed lately with the amount of requests I’m getting to help people build a strategy and write the copy for their upcoming launch. Just this week I’ve received 5…Course Creator9 min readCourse Creator9 min read
Jun 29, 20215 Reasons Why Narrowing Your Niche on Upwork Wins You More JobsMost freelancers love the idea of narrowing down their niche. They find relief thinking about it…but they’re scared to pull the trigger. One problem freelancers have is they can do a variety of things well. It’s fine to offer all the things when you’re just getting started. …Upwork5 min readUpwork5 min read
Jun 4, 20212 Powerful Reasons to Create a Great One-LinerEvery business owner needs a tight, simple way to communicate what they offer. With a great one-liner, you’ll be able to say exactly what you do, who you help, which problem you solve, and the transformation you offer — in one and a half sentences or less. But I’ll be…Pitch3 min readPitch3 min read
Mar 7, 2021How to Find Clients You Love Without Wasting Valuable TimeMany freelancers struggle to find clients who understand the value of what they do. They waste time trying to convince unqualified leads to work with them. And often, they aren’t the right fit anyway. Here’s the good news. You can find qualified leads who know exactly what you do, how…Freelancing4 min readFreelancing4 min read
Feb 21, 2021How to Scale Your Business in 2021In my last blog I shared with you some pros and cons of having a team with no employees…meaning a team of 1099 contractors that work with you as well as having their own business and clients. Our team is the lifeblood of our business over the past 12 months…Team Building2 min readTeam Building2 min read
Jan 31, 2021How to Build a Positive Team and Work EnvironmentI often brag on my team and about my team. They are the lifeblood of my business over the past 12 months and the reason for our incredible growth and record breaking revenue in 2020. But, none of them work for me. No employees. Each one is an independent freelancer…4 min read4 min read
