Jul 19An open letter to aspiring course creators3 Critical Elements to Launching A Brand, Program or New Offer. Plus 2 Nice To Haves… I’ve been surprised and somewhat overwhelmed lately with the amount of requests I’m getting to help people build a strategy and write the copy for their upcoming launch. Just this week I’ve received 5…Course Creator9 min read
Jun 29, 20215 Reasons Why Narrowing Your Niche on Upwork Wins You More JobsMost freelancers love the idea of narrowing down their niche. They find relief thinking about it…but they’re scared to pull the trigger. One problem freelancers have is they can do a variety of things well. It’s fine to offer all the things when you’re just getting started. …Upwork5 min read
Jun 4, 20212 Powerful Reasons to Create a Great One-LinerEvery business owner needs a tight, simple way to communicate what they offer. With a great one-liner, you’ll be able to say exactly what you do, who you help, which problem you solve, and the transformation you offer — in one and a half sentences or less. But I’ll be…Pitch3 min read
Mar 7, 2021How to Find Clients You Love Without Wasting Valuable TimeMany freelancers struggle to find clients who understand the value of what they do. They waste time trying to convince unqualified leads to work with them. And often, they aren’t the right fit anyway. Here’s the good news. You can find qualified leads who know exactly what you do, how…Freelancing4 min read
Feb 21, 2021How to Scale Your Business in 2021In my last blog I shared with you some pros and cons of having a team with no employees…meaning a team of 1099 contractors that work with you as well as having their own business and clients. Our team is the lifeblood of our business over the past 12 months…Team Building2 min read
Jan 31, 2021How to Build a Positive Team and Work EnvironmentI often brag on my team and about my team. They are the lifeblood of my business over the past 12 months and the reason for our incredible growth and record breaking revenue in 2020. But, none of them work for me. No employees. Each one is an independent freelancer…4 min read
Jan 6, 2021Two Myths to Debunk When Hiring a TeamIn my last post, I talked about how leveraging a team can be one of the best yet most difficult ways to grow your business. You HAVE to be ready for the changes that will come your way by developing rock-solid processes and understanding how your role will change. …3 min read
Jan 4, 2021How to Grow and Leverage Your TeamIf you really want to grow your business, at some point you’ll want to bring on a team. With only so many hours in a day, you will eventually reach capacity and need to leverage your time in order to grow. Adding a team is one of the best ways…3 min read
Oct 8, 2020Raise Your Prices Without Second Guessing: A Really Short GuideMost business owners work hard to grow their top line revenue so they can achieve an even bigger bottom line. But here’s the thing — while there are several ways to grow a business, not all of them actually grow your revenue, or more importantly your profits. So, what should…Marketing4 min read
Sep 9, 2020When To Scale Your Freelance BusinessFreelancers go through many stages as they start and grow their business. Each new stage brings its own challenges and questions…as well as growing pains. How do you know when to scale? What if I told you that scaling was just ONE aspect of your professional journey? …Creative Writing5 min read