Every business owner needs a tight, simple way to communicate what they offer.

With a great one-liner, you’ll be able to say exactly what you do, who you help, which problem you solve, and the transformation you offer — in one and a half sentences or less.

But I’ll be honest. I’ve gone through this process over 275 times with my clients, and it takes a lot of work and effort to get it right. Very rarely do you nail it the first time!

And you’re busy, I get it. That’s why I want to share two powerful reasons why…

Many freelancers struggle to find clients who understand the value of what they do. They waste time trying to convince unqualified leads to work with them. And often, they aren’t the right fit anyway.

Here’s the good news. You can find qualified leads who know exactly what you do, how much it costs, and what your process is before you start interacting with them.

Imagine speeding up your process, landing your ideal clients, and doing the work you love every day. Because that is what qualified leads will do for your business!

So, how do you start?

Stop Chasing Unqualified Leads

The worst leads…

In my last blog I shared with you some pros and cons of having a team with no employees…meaning a team of 1099 contractors that work with you as well as having their own business and clients.

Our team is the lifeblood of our business over the past 12 months and the reason for our incredible growth and record breaking revenue in 2020. We grew from 3 copywriters to a team of 15 (and growing) in less than a year.

Seems like the entrepreneur dream right? Start a great business, grow a wait list of clients, hire a team and…

I often brag on my team and about my team. They are the lifeblood of my business over the past 12 months and the reason for our incredible growth and record breaking revenue in 2020.

But, none of them work for me.

No employees.

Each one is an independent freelancer who works with me as a 1099 contractor.

I have questioned, debated and tortured myself over the question of switching over to hiring employees versus the uncertainty of building a team and a business with people who could drop off the face of the earth in a moment’s notice.


In my last post, I talked about how leveraging a team can be one of the best yet most difficult ways to grow your business. You HAVE to be ready for the changes that will come your way by developing rock-solid processes and understanding how your role will change. You will grow from managing projects to managing people.

Now I want to challenge two popular myths about hiring a team:

  1. You’ll make more money

Leveraging a team is a great way to increase revenue, but it’s easy to fall into the trap of growing top line numbers (revenue) while net…

If you really want to grow your business, at some point you’ll want to bring on a team. With only so many hours in a day, you will eventually reach capacity and need to leverage your time in order to grow.

Adding a team is one of the best ways to grow business revenue, but it’s also the most difficult. It will change the way you work and stretch you in ways you cannot imagine. (They don’t call them growing pains for nothing.)

So how do you know if you’re ready?

If you want it, earn it

I coach my clients to “earn their right to…

Most business owners work hard to grow their top line revenue so they can achieve an even bigger bottom line. But here’s the thing — while there are several ways to grow a business, not all of them actually grow your revenue, or more importantly your profits.

So, what should you do?

If growing your revenues is at the top of your list for 2021, then the best place to start is raising your prices.

Yes, I know that the thought of raising your prices is scary. Having worked with hundreds of growing businesses, and having grown my own in…

Freelancers go through many stages as they start and grow their business. Each new stage brings its own challenges and questions…as well as growing pains.

How do you know when to scale?

What if I told you that scaling was just ONE aspect of your professional journey? What’s the difference between expanding, scaling, building, multiplying and / or growing?

What I think most freelancers are really asking with this question about scaling is… how do I go to the next level in my business without selling my soul?

I’ve been on this journey myself. From hustling part time, making the…

When you’re starting to freelance, you may feel like you’re working hard with little compensation. While you’re still making an income, it can be a little overwhelming to have to take on more projects to make a decent income. But the truth is, you don’t have to do this.

Advocating to get paid what you’re worth can be scary. What if no one sees your value? What if they find someone at a lower price? These are the ‘what ifs’ that will hold you back.

Strap in, because I’m about to take you on a journey to help you get…

As any good copywriter knows, the secret to really great copy is storytelling. No matter what story you’re telling — whether it’s a personal blog or a website that sells widgets — there are specific components you must include to maximize engagement and make your writing pop!

Want to write copy that moves your audience or customers to action?

Then include these 6 elements into your writing and take your copy to the next level:

Character / Hero

Identify who you are speaking to.

Help them know that you know who they are and what they want.

Before you start talking about your…

Lisa Cumes

Copywriter and Certified StoryBrand Guide. I coach freelancers and entrepreneurs how to create a thriving full-time business. — Los Angeles www.lisacumes.com

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